## Company

Better-for-you cheese-based snacks made with regenerative cheese, offering high protein, a clean label, and 4x more cheese than leading competitor brands.

## Stage

Cheddies was a pre-revenue business when Redbud was introduced to the brand.

## Redbud Studio Role

- **Supply Chain**: Reorganized entire supply chain, improving margin, and scalability.
- **Product Development**: Reformulated to improve quality, shelf life, and taste.
- **Retail Sales & Distribution**: Added leading sales brokerage firm and facilitated introductions/conversations major retailer partners.
- **Branding**: Optimized for launch at retail and on Amazon.
- **Capital Access**: Recruited other strong co-investors, strategic advisors and investors.
- **Team**: Added SkinnyPop founders as advisors and Anish Sheth, a seasoned CPG executive, as Board Chair.